Marketing Management Platform
Momento is a powerful and user-friendly marketing management app that revolutionizes the way marketers and businesses approach campaign management and analytics. With a seamless login process, intuitive campaign creation tools, comprehensive analytics tabs, and an organized list of all campaigns, this app empowers users to create, track, and optimize marketing campaigns with ease. It helps businesses achieve their marketing goals efficiently and effectively.
Services
User Experience
Product Design
Industry
Marketing Technology
Scope
The scope of work for the Momento Marketing App included creating all screens from scratch, creating logo and brand identification as well as conducting the entire design process.
App description
Momento is a comprehensive platform designed to empower marketers and businesses with tools for creating, managing, and analyzing marketing campaigns. This app serves as a one-stop solution for campaign management and analytics, helping users make data-driven decisions to optimize their marketing strategies.
Typography
Design Process
1
Discovery
Kick-off & Desk Research
2
Analysis
Trends & Competitors Analysis
3
Strategy
Observational Research & Value Proposition
4
Concept & Validation
Concept Development & Interface Architecture
5
Design
UI Design, Prototyping, Style Guide
Login page
In addition to the standard login option, the user has the ability to log in through other platforms such as Google or Apple. For non-logged-in users, there is an option to create an account.
Campaigns list
Customized dashboard – ability to adjust the view depending on the role. The administrator can see the statistics of their employees, and each employee can check the history of tasks, plan the next ones and edit them.
Campaign creation
Easy creation of campaigns. Ability to personalize every aspect of it. In addition, the ability to select metrics to measure progress and assign roles to individuals responsible for specific elements of the campaign.
Analytics
Analyzing all campaigns in one place allows the user to monitor the progress of the campaign, and enables quick ractions in case of unexpected drops. Statistics update every 4 hours.
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